Press Coverage

Empowering Women’s Wellness

In Rio de Janeiro, business partners Shula Melamed and founder Bella Bablumian created an innovative methodology for health that was designed to be neither boring nor arduous. They report that their program is not composed of circuits, diets, and pills, but is one that guides their clients toward “effortless wellness with intuitively healthy behaviours.” The company’s focus is to help women become more in tune with natural needs and desires, and to fulfill the body’s blueprint for a complete healthy being. For example, they view stress, when used in the right way, as a positive source of energy and fitness.